Thursday, 14 March 2013

Viacom to use Yahoo! for ad platform

Breaking news from Dow Jones has Viacom & Yahoo! striking a deal. A very large number of publisher's currently display Google ads on their websites. Along with their recent announcement stealing iVillage away from Google, this marks the signing of another significant client for Yahoo! who has been breaking into the contextual advertising marketplace.
NEW YORK -(Dow Jones)- Viacom Inc. (VIA) and Yahoo! Inc. (YHOO) signed a multiyear agreement under which Yahoo will provide search-marketing and Web-search services to Viacom's online properties such as and
Viacom said in a press release Tuesday it will use Yahoo's search-marketing products to enhance its sites with relevant advertising and use Yahoo's search engine to return more comprehensive search results to users.


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