The blurred lines - defined.

The blurred lines - defined.

Here at "Breaking the Media Code" we usually discuss how traditional media are learning to adapt to new technologies and use those weapons in the battles that are fought with the online competitors. This scenario usually results in a blurring of lines between where old media starts and where new media begins.

In a great article released today, Joe Mandesse of MediaPost takes a different angle. He defines new & old media and analyzes the trends going forward based on where the marketing spend is today. Additionally, Joe covers in great detail how consumers are driving the trends away from one-way media outlets to a vehicle that allows consumers to participate.