BBC: "Archives available online for free"
The BBC has been a consistent online innovator and in the process has gained a reputation for being one of the most bleeding edge and successful websites on the Internet. In another remarkable move this week, they have announced that they are now opening up there vast archives to users. The plan seems obvious:
A) drive people to your site - larger audience = more advertising revenue
B) provide the content to get people hooked - larger audience = more advertising revenue
Most publishers and content providers put archived content behind walls blocked from user consumption and charge fees for distribution. It will be interesting to see who, if any, follow the lead of the BBC.