The American Press Institute has announced that they will be investing $2 million to test new business plans for newspapers. The project will last a year.
“Newspaper Next: The Transformation Project” will explore the trends disrupting the newspaper industry and develop practical business initiatives newspapers can adopt. API is investing $2 million into this project, which is the centerpiece of the Institute’s 60th anniversary.
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The project has the following goals:
Assess the threat to newspapers in the next decade, including emerging competition
Determine opportunities for newspapers, including implementation of available new technology
Suggest executable new business initiatives – products, services and strategies – with detailed rationales
Provide implementation guides for these business plans, addressing the management of change and risk.
Final task force recommendations are expected in late 2006 and will be tested in an operating daily newspaper beginning in late 2006 or early 2007.
Anyone have any suggestion? I'd love to hear them.
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