Microsoft extends AdCenter

According to Mediapost, Microsoft has recently announced that they are plan to extend their online search advertising platform, AdCenter to other media. According to Joanne Bradford, Microsoft's chief media revenue officer, "Our goal with adCenter is to advertise into any medium". On the topic of IPTV technology that Microsoft has been developing for some time, Ms. Bradford said, "This marketplace is begging for some efficiency in the media buying process."