A very significant day...
Today could be a watershed moment in the 400 year history of newspapers. A company call Quigo has announced a deal to provide 130 newspapers in the U.S. with a pay-per-click online advertising platform.Let's hope this moment marks a mind-shift for publisher's and introduces the reality of the threat. Publishers remain a very significant force in advertising and several more significant annoucement like this will open up the eyes of both myself and the investment market that publisher's may be able to fight back. Don't throw in the towel to Google just yet.
For another take on the significance of this announcement, check out Jeff Jarvis's post.
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